Report
Matthew Vaughn's teen-superhero comedy Kick-Ass is a thoroughly
outrageous, jaw-dropping violent and very funny in the world of comic books
about it. Vaughn and screenwriter Jane Goldman were able to adapt to create something
fantastically and gloriously irresponsible: a fantasy world where anyone can
become a superhero.
Some
would say that there might even be meanings behind the comedy, something like
people “having a go" at criminals. Besides the strong language i would think
that Kick-Ass was made to be watched by teenagers and. As it shows the everyday
life of your typical American child where they’re being bullied and using
comics and the internet as a pain relief. Synergy means working together and
that is one thing that Kick-Ass’s producers worked on really hard. Big global
industries need to work together with smaller industries so they can get the
most sales, meaning they will earn more money as a company and this is one
thing the producers worked on really hard. They knew that it would strike big on
its opening weekend. Many even thought that it would be a $35 million opening
weekend for a film that cost $25 million to make.
I’m not quite sure most people had any idea what the movies was actually
supposed to be. Not that they had no idea, even though Lionsgate’s marketing
campaign was huge, it’s just that it never made sense. The trailers were full
of bright colours making it seem like a cartoon, some trailers would even make
it seem like a family film. But in the end the producers rating the movie R,
due to the title contains curse word plus most of the talk was based on violence.
On top of this the film’s title never seemed to fit the bright, friendly
looking images and jolly music playing.
Kick-Ass creator Mark Millar made it pretty clear from the start that
most of his motivation for coming up with the thing in the first place, was to
shock people. As most would think: making the promotion of the film confusing
normally increases the interest of their audience. However, Kick-Ass never
really had an audience other than those who love it for its advertisement and
actors. It’s just that not many people cared to watch the film. I would say
that Kick-Ass didn’t fail; it’s just that many people had high hopes.

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